Level AASince WCAG 2.0
3.2.4 Consistent Identification
Guideline 3.2: Predictable – Pages behave the way people expect.
What does the rule require?
Things with the same function are named and labelled consistently everywhere.
How to get it right
Do not call search “Search” on one page, “Find” on another and “Go” on a third. Same icon, same name – on all pages.
Who benefits most?
- People with cognitive disabilities
- Blind people
Official wording
This page explains the rule in simple words. Only the original W3C text is normative.
- “Understanding Consistent Identification” at W3C (external site)
- Techniques in the WCAG Quick Reference (external site)