Level ASince WCAG 2.0
2.4.4 Link Purpose (In Context)
Guideline 2.4: Navigable – People can find their way and always know where they are.
What does the rule require?
The link text – together with its surrounding sentence or paragraph – makes clear where the link goes.
How to get it right
Write “Download annual report 2025 (PDF, 2 MB)” instead of “click here” or “more”.
Who benefits most?
- Blind people
- People with cognitive disabilities
Official wording
This page explains the rule in simple words. Only the original W3C text is normative.
- “Understanding Link Purpose (In Context)” at W3C (external site)
- Techniques in the WCAG Quick Reference (external site)